A STUDY ON CUSTOMER SATISFACTION TOWARDS VEGETABLES MARKET IN KANYAKUMARI DISTRICT

Abstract

The vegetable marketing in Kanyakumari District is normally same as that of the other districts of Tamil Nadu and other states of the country. The nature of the market participants and market operation is heterogeneous. The vegetable markets of Kanyakumari District are largely unorganized and are dominated by the illiterate and small farmers. The vegetable marketing in Kanyakumari District has historical importance but the regulations of these markets were of recent practice. The youngest vegetable wholesale markets of Kanyakumari District aged 20 years and the oldest regulated vegetable wholesale markets aged 45 years. The vegetable marketing system is in dire need of attention for development of infrastructure, expansion of market network and channels to help in delivering the benefits of marketing opportunities. The primary (Rural) vegetable markets of Kanyakumari District are dominated by the unauthorized commission agents and only unauthorized middlemen or agents of outside districts operate as the buyers. The important objective of this paper is to analyze the customer satisfaction towards vegetables market in Kanyakumari District. The study is confined with both primary and secondary data. In order to study the to analyze the customer satisfaction towards vegetable markets in Kanyakumari District 300 vegetable market customers are selected as samples using convenient sampling method. The collected data were analyzed with the help of essential statistical measures such as Percentage, Garrett ranking technique, Regression analysis and ANOVA test.

Keywords

vegetables, market, customers and customer satisfaction

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To cite this article

Paneerselvan., A. (2022). A Study on Customer Satisfaction towards Vegetables Market in Kanyakumari District.  John Foundation Journal of EduSpark, 4(2), 53-62.