A CONCEPTUAL STUDY OF DESIGN THINKING: AN OVERVIEW IN PRESENT PERSPECTIVE

Abstract

This conceptual study on design thinking provides an overview of design thinking issue in present perspective as an innovative problem-solving approach and as a business model to explain design and design thinking concepts from the researcher’s point of view. The researchers have used descriptive research method to explain this popular concept and specially chosen this topic due to the increasingly? embraced by the world of business and business education over the last decade. The researcher has explained the design thinking as a human-centric problem-solving approach and as an iterative and a customer oriented approach  and emphasized on the fact that how design thinking has captured the imagination of practitioners and educators in a range of fields in recent years and has been applied by many successful companies to attain competitive advantage. This paper mainly focuses on what is design thinking and how various researchers have defined designed thinking concept and related issues in their research papers. It has also covered a few related aspects like design thinking as an integrated approach.

Keywords

design thinking, iterative process, wicked-problems, human-centred process, empathy, design thinking as an integrated approach.

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To cite this article

Meenakshi Kaushik, Ravindra Kumar & Manu Kaushik.  (2022). A Conceptual Study of Design Thinking: An Overview in Present Perspective. John Foundation Journal of EduSpark, 4(1), 15-29.